With risk comes reward. We learn from our mistakes. These are things we hear all the time and know are true, but that most companies have a hard time embracing because they are too afraid to fail. Innovators don’t have this problem; for them, experimentation is a way of life that will lead to their next great success. Innovative business leaders share the experimenter mindset because they know that innovation does not happen through a flash of brilliance, but rather through a series of trial and error. Better than that, they know that experimenting — with new ideas, processes, systems, and so on — is the only way to build upon what we know in order to create what is new.
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