Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.
When my wife, Carol, and I started The Plumbery some 30 years ago we built a business plan that was not dissimilar to what I’m about to describe.
I just returned home from riding and working in a cross-country bicycle event. In 2009, I rode from Los Angeles to Boston (3,415 miles).
I’ve always been a numbers kind of guy! I liked math when I was in school and learned very early on how powerful numbers can be in helping run a business. The more ways you can analyze your business, the more successful your business will be. STOP! Don’t move onto the next article just because numbers aren’t your thing. At least give me an opportunity to explain why I strongly believe you should incorporate numbers into the management of your showroom.
Aren’t you just worn out hearing brick-and-mortar showrooms are giving way to the Internet? I know I am! First, I don’t believe it. Second, I know there are a number of things you can do to prevent it from happening.
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