Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.
When my wife, Carol, and I started The Plumbery some 30 years ago we built a business plan that was not dissimilar to what I’m about to describe.
I just returned home from riding and working in a cross-country bicycle event. In 2009, I rode from Los Angeles to Boston (3,415 miles).
Aren’t you just worn out hearing brick-and-mortar showrooms are giving way to the Internet? I know I am! First, I don’t believe it. Second, I know there are a number of things you can do to prevent it from happening.
The experienced, proven sales consultants meet and greet the clients, do the qualifying and help the clients select their products. This information is then turned over to an experienced team of backup people to put the quote together.
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