Leading PHCP wholesalers talk about customer relationships, social media and health care reform in the second of a two-part series.
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Jeff Valles and Tom Cohn have delivered strong content at Forte Buying Group meetings for a long time. Valles – Forte’s director of membership services – believed the group’s summer meeting was going to follow a typical schedule; seminars, workshops and receptions. But in the end Valles felt the July meeting in Rosemont, Ill., was the perfect time to shake things up.
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