La Crosse, Wis.-based First Supply recently held a grand-opening event for its new Weston, Wis., branch.

The 12,000 square-foot facility will house inventory from key vendor partners with a focus on serving plumbing and HVAC contractor needs. The Weston location will be a “self-pick”-style facility, designed to establish local inventory while complementing the distributor’s twice-daily service out of Rhinelander and Plover, Wis. First Supply noted the opening of the branch “will enhance the ability for contractors to get what they need, when they need it, providing a best-in-class customer experience.”

“Our expansion into the Wausau market positions us to better-serve our customers’ needs in the area with local inventory and expertise,” First Supply President Paul Kennedy said. “The new branch also allows us to carry on our 120-year proud tradition of being active and engaged members of the local communities we serve. I look forward to us continuing to build on our rich legacy of regional market leadership and exceeding customer expectations with this newest branch addition.”

Managing this facility will be Jerry Barnett, who brings years of industry knowledge gained through managing the First Supply facility in Rhinelander. To ensure this new branch lives up to the standards of all customers, First Supply explained, Barnett will have an onsite branch supervisor in Robert Gregurich, who brings a reputation in the Wausau area of being a go-to resource and is highly respected in the market, the distributor added.

First Supply is a fifth- generation, family-owned regional wholesale distributor of HVAC, builder, plumbing, well & septic, and industrial PVF products. With 29 locations in the upper Midwest, First Supply employs more than 600 people.