Customers are your business and most buying decisions take place in the emotional center of the customer’s brain. Sponsored by ASA, the upcoming Showroom Managers Networking Council program will show you how to grow and retain your customer base by employing a variety of strategies, including the Kano model. Develop and orchestrate the kind of customer experience that inspires lifelong loyalties — and makes word-of-mouth you’re least expensive but most powerful marketing tool. Attendees also will discover fascinating ways to appeal directly to these emotions in your showroom by tweaking your surroundings. Learn how to maximize showroom ambiance and product displays to transform the average showroom into a formidable selling system. Held during Design & Construction Week, this event is a must-attend session. Register at www.asa.net/showroomcouncil.

Design & Construction Week, sponsored in part by ASA, features the co-location of the NKBA’s Kitchen & Bath Industry Show (KBIS) and the NAHB International Builders’ Show (IBS). In 2018, this co-location of tradeshows and markets occurs in Orlando, Fla., Jan. 9-11. The fifth annual DCW will bring together more than 80,000 design and construction professionals in the largest annual gathering of the residential design
and construction industry. ASA members receive special discounts to explore the exhibit floors of both shows — a combined total of 2,100-plus exhibits! Register for your DCW expo pass today by visiting www.designandconstructionweek.com.