Dakota Supply Group announced a pair of recent hirings. TJ Bedell joins the distributor as regional general manager for its Minnesota region. This was the final opening for the new DSG regional structure designed to bring leadership closer to employees, customers and the markets DSG serves. Bedell will work out of the Plymouth, Minnesota location. He previously worked at Familian Northwest, Ferguson and Consolidated Supply where he became a member of the executive team and served as vice president of sales and branches. The distributor also hired Brent Moldenhauer as branch manager of its La Crosse, Wisconsin location. Prior to joining DSG, Moldenhauer spent several years serving as distribution center manager for First Supply.

APR Supply Co. named Teri Rogers as its senior director of marketing. Rogers joins APR Supply from D&H Distributing, a large consumer electronics distributor in Harrisburg, Pennsylvania, where she served as senior director of marketing.

United Pipe & Steel and Merfish Pipe & Supply announced Patrick Starkey has been promoted to Western regional sales manager and will be working with the company’s West Coast sales team based out of Huntington Beach, California. Starkey has been with the company for just over four years as an outside sales rep in Texas. West Coast distributors can contact Starkey at pstarkey@unitedpipe.com.

Brasscraft Manufacturing Co. promoted George Werner to vice president, sales. In his expanded role, Werner will develop and implement strategies that position the company for profitable growth in all its sales channels, Brasscraft explains. Werner is a 15-year Brasscraft veteran. Since 20111, he has held the position of vice president, retail sales, and in 2019 assumed additional leadership responsibility for the wholesale sales channel.

Laars Heating Systems, a subsidiary of Bradford White Corp., appointed Lou G. Vorsteveld, Ph. D., to the position of director of engineering. Vorsteveld is an international executive with notable success in sales and engineering. He will oversee Laars’ engineering functions, including project execution, design quality, strategic technology direction and development, and optimal design for manufacturing, and work closely with engineering resources across Bradford White to ensure continued development of best-in-class products to all Bradford White subsidiary customers.

Viega promoted Greg Palmer to manager, regional sales of the company’s newly created Florida region. Palmer will manage Viega’s sales strategies in Florida, which previously was part of the Southeast region. Since joining Viega in 2018, Palmer has been a district manager, responsible for the Tampa metro and central/west Florida markets. Before joining Viega, Palmer held positions of increasing responsibility in sales leadership in the wholesale distribution and manfufacturers agency sector.

Bradford White Water Heaters announced a revised e-commerce policy that permits the sale of its products to professional contractors by authorized U.S.-based wholesalers who agree to comply with the company’s online selling and internet minimum advertised price, or IMAP, requirements. The new policy has been driven by two key factors. “First, our customers are demanding it,” Bradford White Senior Director of Marketing Carl Pinto Jr. said. “There has been a growing demand by our wholesale customers to sell their complete lines, including Bradford White products, through e-commerce channels to remain competitive with the big-box stores who are targeting contractors. And second, by having an official and enforceable policy, we can more effectively address the unauthorized online vendors who are not selling our products in a way we believe is in the best interest of the plumbing wholesale community or professional installers and their customers.” Potential authorized online sellers of Bradford White products will be required to complete an e-commerce application and bring their e-commerce websites into compliance with Bradford White’s e-commerce requirements and IMAP. Beginning Dec. 20, the company will commence formal enforcement of its IMAP policy.