LeadSmart Technologies, a leader in the cloud-based CRM, channel collaboration and business intelligence market, announced a technology partnership with NetPlus Alliance (NetPlus). Headquartered in Lockport New York, NetPlus is a buying group for industrial and construction supply distributors. LeadSmart will provide its innovative Channel Cloud SaaS product solutions to NetPlus’s membership of distributors, suppliers and independent manufacturers’ representatives throughout North America.

“Industrial and construction supplies distributors are working to get their arms around digital transformation and make the most of their technology investments and existing data from other internal systems. LeadSmart Channel Cloud is a great solution to help our members take the next step in their technology journey to help them grow their businesses” said Jennifer Murphy, president of NetPlus. “The LeadSmart offering is different from typical software systems because it was created and developed by industry veterans to meet the needs of distributors and manufacturers” continues Murphy. 

LeadSmart Channel Cloud combines a CRM with a business intelligence solution that has been designed and developed specifically for distribution companies. LeadSmart Channel Cloud enables manufacturers and distributors to have visibility and accountability into sales, marketing, account planning, full line selling and customer expansion and includes other purpose-built tools that help both sales teams and leadership have insights into business opportunities and drive revenue growth.   

“LeadSmart Channel Cloud can connect to other business systems like marketing automation and ERP to combine critical CRM and Business Intelligence components into a single suite,” said LeadSmart Co-Founder and CEO Kevin Brown. “After over 30 years in the industry, I understand the challenges industrial distribution companies have in managing new business opportunities while at the same time working to sell deeper and wider into customer accounts. Our partnership with NetPlus Alliance is exciting for us as we share the same core focus of achieving outcome-oriented results.”