Luxury Products Group (LPG) has announced two new partnerships.
LPG announced it would partner with JÖRGER Armaturen- und Accessoires-Fabrik GmbH and Roca bath products.
The Luxury Products Group (LPG), a premier national buying group for decorative plumbing and hardware showrooms, announced that JÖRGER Design will be offered for display to a select group in their showroom network. Fashioned as an ultra-luxury brand, JÖRGER Design is handcrafted in Mannheim, Germany.
Jeff MacDowell, executive director of LPG said, “The name JÖRGER is synonymous with exceptional luxury faucetry. The brand is meticulously designed and fitted like bespoke goods, and certainly not for every showroom of every customer, and that is what I find appealing. It fills a need for our best showrooms.”
Oliver Jorger, managing director of JÖRGER, said, “We enjoy the hands-on relationship with Jeff MacDowell, executive director of LPG. His prowess in our industry is one big reason we decided to test the water with our first buying group,” says Oliver Jörger, managing director of JÖRGER Armaturen-und Accessoiresfabrik GmbH. The graduate engineer manages the family-owned company from Mannheim in the fourth generation. He has been personally responsible for Jörger Design as a designer for many years.
Secondly, LPG announced it would partner with Roca bath products. Roca has an agreement with Armani, which will bring that brand into the LPG portfolio as well for carefully selected major market showrooms. Roca is expanding distribution centers throughout the US and has aggressive growth goals.
MacDowell said, “This is the next logical step for our showrooms. We have a limited number of boutique showrooms in our group that will benefit from the Armani products, and a wide range of showrooms that can benefit from the Roca partnership.”
Jose Roca, national sales manager in the US for Roca/Armani said, “The power of LPG to help Roca position themselves in the marketplace and grow is impressive. They have a great group of people to work with and we are delighted to partner with select showrooms.”