The Luxury Products Group (LPG), IMARK Group’s decorative arm, has been busy in 2024. The group has launched a pilot Certified Management Program under its training platform, which aims to elevate the skills and expertise of its members. Additionally, LPG has significantly expanded its entry-level training content for showroom employees, ensuring they have the knowledge and confidence to excel in their roles.
Also to boost showroom productivity, LPG has been assisting members with showroom renderings, creating dynamic and engaging environments for our members at a fraction of the usual cost. The groups exclusive faucet brand, Current, is also popular among members. Available only to LPG members and with no online sales, Current faucets are a testament to LPG’s commitment to providing unique and high-quality products.
Image courtesy of Jeff MacDowell
Supply House Times Chief Editor Natalie Forster sat down with LPG Executive Director Jeff MacDowell to get a detailed update on all the happenings at LPG.
NF: Tell us about your new Certified Management Program. What kind of new trainings are offered?
JM: Luxury Products Group is proud to announce the launch of an exclusive Certified Management Program designed for showroom managers and owners. This year-long journey will see participants working closely with LPG to identify and implement strategies for enhancing performance and profitability. By gaining insights into effective business controls and measurement techniques, members will be equipped to drive growth and success. Completion of the program will be marked by demonstrable increases in revenue, reflecting the transformative impact of the initiative.
NF: You’re now assisting members with showroom renderings – how and when does this help members? How did you get started with this offering? What does the process look like for a member?
JM: Luxury Products Group now offers enhanced support for members planning a new showroom or remodeling an existing one by providing professional rendering assistance. Through our exclusive provider, we deliver low-cost, high-quality renderings that incorporate the best display ideas from the marketplace. These designs ensure that your showroom feels unique and local, avoiding the corporate store look.
The process is simple, its taking the footprint of the showroom, and helping design it to not only show the Luxury Products Group Vendors in a preferred place, but to make sure it feels modern and independent. We plug in the vendors that our member works with, and have 3D images made of the showroom with products in the space. Its fantastic.
The mission of Current Faucets is to create premium quality collections with beautiful style at a reasonable price. Image courtesy of Current faucets
NF: LPG launched its exclusive brand of faucets – Current – a couple years ago. What new designs, finishes, technologies are happening with Current? How has member and customer response been to the brand?
JM: Current Faucets, an exclusive line from Luxury Products Group, is experiencing significant growth among our members. Locations that have embraced the line are enjoying increased profits, as these products are sold exclusively in LPG's brick-and-mortar showrooms and not available online. We are gradually expanding the range of styles in response to growing demand and valuable feedback from our members.
NF: What are the top challenges your showroom members are facing today? How are you all assisting in navigating these challenges (in addition to the offerings mentioned about)?
JM:
Evolving Consumer Preferences
Consumer tastes in luxury and decorative items are continually evolving, driven by trends in interior design, technology integration, and lifestyle shifts. LPG showrooms must stay ahead of these changes to offer products that meet or exceed customer expectations. This requires constant monitoring of trends, rapid adaptation, and sometimes even anticipating future desires to remain relevant. For example, contrast therapy is a big trend. Cold plunge tubs, etc. – while wellness is a trend that will only gain in momentum, I feel the cold plunge tub lifecycle will be similar to Peloton, and fade away slowly.
Competition from Online Retailers
The rise of e-commerce giants and online specialty stores poses a significant challenge. Online platforms often offer a wider selection at competitive prices with the convenience of home delivery. LPG showrooms, which traditionally rely on physical presence and the tactile experience of shopping, must find ways to offer unique value propositions that cannot be matched by online retailers, such as personalized service, immediate availability, and a hands-on experience with the products.
High Operational Costs
Brick-and-mortar showrooms face substantial operational costs, including rent, utilities, staffing, and inventory management. Unlike online retailers, they have to manage physical spaces that require maintenance and display updates. Additionally, the need to offer a premium in-store experience often translates into higher costs for showroom design and upkeep.
Attracting and Retaining Talent
Finding and keeping skilled staff who can deliver the high level of service expected in luxury showrooms is challenging. Showrooms must invest in ongoing training and development to ensure their team members are knowledgeable about the latest trends and products and can provide an exceptional customer experience. LPG offers Xteach, which is now on a new platform, and expanded in offerings with more entry-level training. We feel it has world-class speakers and excellent content.
Brand Differentiation
In a crowded market, distinguishing LPG's offerings from other luxury brands is crucial. Showrooms need to emphasize their unique selling points, such as exclusive product lines, superior customer service, and bespoke design services, to stand out from competitors. LPG is always exploring unique lines and making sure we have Luxury defined in every market we serve.
NF: What other exciting things are in the pipeline for LPG members?
JM: We are committed to enhancing best practice sharing throughout the year by establishing a regular schedule of virtual meetings to connect showroom managers. Additionally, we are rapidly developing new training content tailored to meet the evolving needs of our members and a more youthful workforce.
NF: What are the top bath & kitchen design trends you’re seeing in 2024 (finishes, lines, colors, layouts, product technology, etc.)?
JM:
Luxury and High-End
Quartz Countertops: Quartz remains a popular choice for its durability, aesthetic appeal, and low maintenance. High-End Appliances: Consumers are investing in premium appliances that offer advanced features, such as induction cooktops and built-in coffee machines.
Luxury Finishes: Materials like marble, brass, and gold are being used to add a touch of luxury and sophistication.
Multi-Functional Spaces
Open-Concept Kitchens: The trend towards open floor plans continues, with kitchens designed to blend seamlessly with living and dining areas.
Bathroom Retreats: There is a growing demand for bathrooms that double as spa-like retreats, complete with features like steam showers. Built-In Storage Solutions: Creative storage options, such as pull-out pantry shelves and under-sink organizers.
