NIBCO appoints vice president of specialty and retail sales
VP of specialty and retail sales manages brings 28 years of experience in the industry to the new role.

Colin Crain, NIBCO vice president of specialty and retail sales
Photo credit: NIBCO
NIBCO promoted Colin Crain to vice president of specialty and retail sales.
In Crain’s new role, he will be responsible for managing all aspects of both retail and specialty channels at NIBCO while creating and implementing a strategic growth plan and developing talent. Crain will report to Joe Choflet, vice president of sales and marketing for NIBCO.
Crain brings 28 years of experience in the industry to this new role. He joined NIBCO in December 2004 as a sales engineer and has held several positions, including engineering systems specialist, commercial sales manager and regional sales manager for the Southeast. In March 2020, he was promoted to director of wholesale sales East.
“Colin’s promotion brings two channels under one leader for an increased focus in an ever-changing market,” said Choflet. “We’re excited for Colin to bring his years of expertise into this new role and help strengthen NIBCO’s future.”
Crain holds a bachelor’s degree from Sonoma State University, Rohnert Park, Calif.
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