News

WIT Honors Distributor Marketing Achievements With 2006 WHAM! Awards

Pictured (L to R): Kevin Manning, Aaron & Co.; Tim Fries, Wiseway; Diane MacPherson, Air Purchases; Dottie Ramsey, Modern Supply Co.; Jeff New, Mid-City Supply Co.

During the WIT Annual Fall Networking Meeting in Minneapolis, MN, WIT honored its distributors' 2005-2006 efforts with the 2006 WHAM! (WIT Honors Achievements in Marketing!) Awards. WIT recognized the winning distributors in each category:

Marketing Research/Business Development - Wiseway, Inc., Florence, KY

Merchandising/Showroom - Modern Supply Co., Knoxville, TN

Advertising/Brand Awareness - Castle Supply Co., Pinellas Park, FL

Promotions/Events - Air Purchases, Burlington, MA

Public Relations - Mid-City Supply Co., Elkhart, IN

WIT Marketing Award for Participation - Aaron & Co., Piscataway, NJ

Overall WHAM! Award Winner - Air Purchases, Burlington, MA

As the Overall WHAM! Award Winner, a documentary about Air Purchases was shown to all WIT distributors, featuring its creative dealer meeting that built excitement about a new product line.