BFGoodrich gets new identity
BFGoodrich is changing its name to Inrich Corp., timed to coincide with a headquarters move from Akron, Ohio, to Charlotte, N.C.
The new name, scheduled to take effect in the first quarter of 2000, combines the word "in" - as in innovation or ingenuity - with the "rich" from Goodrich, according to the company.
This action follows the July merger of BFGoodrich and Coltec Industries, which created a new specialty chemicals and aerospace company with annual volume of $6 billion.
An additional benefit of the name change will be to distance the company from the famous tire company of the same name, which was acquired by Michelin 12 years ago.
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