Whether you're thinking about selling your company, dealing with the tax auditors, or making plans to transition the business to the next generation, you'll need to know what it's worth. A comprehensive analysis can give you an accurate and objective answer. ASA has been working with the professional firm of Industry Insights for more than 20 years. The firm offers business valuation services including markers like balance sheet analysis, liquidation value, price-to-earnings ratio and other vital components - all for a very reasonable fee of $445 (non-member price is $645).