Marketing Support, Inc. has volunteered its services to help support the efforts of the ASA Education Foundation. Led by their Chairman, Dave Weiner, MSI's professional staff will help the Foundation develop promotional materials and press releases during the course of the next year to help get the message out to a wider audience.

"The Education Foundation's programs are excellent, but in some cases are the industry's best-kept secret," said John Heilstedt of Elkay Manufacturing, whose idea brought about the MSI/Foundation working partnership. Heilstedt, who joined the Foundation Board of Trustees this year, believes that with MSI's expertise and a consistent campaign in the marketplace, more ASA members will be able to take advantage of the fine educational tools offered by ASA.