Kick-off events include "Driving the Costs Out of the Channel," an all-industry presentation on Thursday, Oct. 31, in which manufacturers, wholesalers and contractors discuss new measures to reduce costs; and a keynote speech by plumbing/heating expert Rich Trethewey of the show "This Old House," on Friday, Nov. 1.

Additional seminar speakers added since last month include Paul Pollets (European Hydronics), Ruth King (HVAC/R Business Management), Matt Freije (Legionnaire's Disease), Steve Howard (HVAC Marketing), Kirk Alter (Maximizing Profits), John Siegenthaller (Hydronics Engineering/Design), and James Leichter (Doubling Service Profits). ISH NA is offering a discounted Early Bird rate for its "Unlimited Seminar Attendance" pass until June 30. To register for seminars, visit www.usa.messefrankfurt.com and click on ISH North America.

Messe Frankfurt, Inc. hosts ISH NA (ISH stands for International Sanitation & Heating) in cooperation with the American Supply Association, the Canadian Institute of Plumbing and Heating, and the Plumbing-Heating-Cooling Contractors - National Association. ASA and PHCC-NA each will hold its annual meeting in conjunction with ISH NA in 2002.

For information on advertising/sponsorship opportunities in the ISH NA Show Directory or Show Dailies, contact Christin Schrei at 1050 Route 83, Suite 206, Bensenville, IL 60106; 630-694-4388; fax: 630-694-4001; email: schreic@bnp.com.

To reserve booth space for ISH NA, contact Dirk Ebener, Executive Director, Messe Frankfurt, Inc., 1600 Parkwood Circle, Suite 515, Atlanta, GA 30339; phone 770-984-8016 (ext. 17); fax 770-984-8023; email dirk.ebener@usa.messefrankfurt.com.