American Standard's U.S. Plumbing division has introduced a print advertising and direct marketing campaign bearing the theme "Bathrooms Made for the Soul." Three of American Standard's luxury lines are featured in the campaign: Savona, Heritage and Reminiscence.

The campaign, which broke in consumer publications in July and will appear in trade publications this fall, represents an evolution in the ongoing repositioning efforts of the company and its products, company representative Jeannette Long said in a statement.