Delta Faucet discontinued its participation in the Plumbing-Heating-Cooling Contractors - National Association's PHCC Professional Product Line effective Jan. 1, in order to more closely align its strategic product development and branding initiatives.

The company's aggressive new brand and strategic product development plans launched last year require a total commitment, Dan Murphy, Delta's contractor marketing manager, said in a statement.

"We're proud to have helped launch the PPL line and we're excited to continue our support of the PHCC Educational Foundation," he said.