Flowserve Corp. named Wyatt International, headquartered in Birmingham, England, as its agency of record to lead the company's brand re-launch. Wyatt International will lead the strategy to distinguish Flowserve as a “branded house” that leverages the multitude of product lines the company acquired from its activities as an industry consolidator over the past seven years. With a greater proportion of its business coming from outside the United States, Flowserve explained that it needed an experienced international partner with past success developing coordinated global campaigns as well as partnering with the company's existing local agencies.