Our spotlight this month is on Dennis Broderick, senior vice president of sales for the In-Sink-Erator Division of Emerson Electric Co. ISE is the world's largest manufacturer of food waste disposers (manufactured primarily in Racine, Wis.) and hot water dispensers (manufactured in Reynosa, Mexico).

Broderick, who is serving his 2nd year as the Chairman of ASA's Vendor Member Division, joined ISE as vice president of sales in 1990, after serving in several positions of increasing responsibility with Broan Manufacturing. Upon the retirement of Larry Dore, Broderick was promoted to the senior position he maintains today.

Dennis and his wife of 29 years, Mary Lou, have two daughters, Jodie, 27, and Colleen, 23, both of whom are pursuing careers in management.

"I invest my time in ASA for primarily two reasons," says Dennis. "First, I believe that through my involvement with ASA I can make a meaningful contribution to improving this industry. My work with ASA has included participation in developing technology guidelines, and helping to set long-term goals for the important efforts of the Education Foundation. I believe that the time I spend volunteering benefits our entire supply chain.

"Second, I've used my involvement with ASA to build a strong network of industry relationships. Because my entire career was not in the plumbing industry, I've greatly benefited from the many opportunities to meet and work alongside ASA's wholesaler members."