Wholesaler Wiseway Supply, based in Florence, KY, has created a new brand identity to better convey its initiatives in onsite wastewater treatment, institutional MRO and commercial plumbing, as well as the company’s competitive advantages.

The family-owned supply house says its business is built on personal relationships and high-level service.

Its new tag line reads, “Know-How Meets Can-Do,” to communicate its commitment to helping both its customers and vendors grow.

The new brand involves a change in the company color, its logos and the name of its showroom, which is now called Design Showroom.