The Southern Wholesaler’s Association is hosting the Profit Enhancement Institute, an intensive three-day seminar designed for owners/principals, branch managers and mid- and upper-level managers in the wholesale/distribution industry.

It will be held Feb. 6 – 8, 2008 at the Westin Atlanta North at Perimeter, Atlanta, GA.

Speakers include Dr. Michael E. Workman, Professor Emeritus of the Industrial Distribution faculty at Texas A&M University, who will discuss high performance sales & sales management; Dr. Albert D. Bates, founder and chairman of Profit Planning Group, on high performance financial management; and Dr. Kathryne Newton, Associate Professor of Industrial Technology and Coordinator of the Industrial Distribution program at Purdue University, on high performance personnel management.

To register or for more information, visit www.SouthernWholesalers.org or contact Terry Shafer at 615-371-5444 (e-mail: Terry@SouthernWholesalers.org).