On Dec. 4, Bedford, MA-based wholesaler F.W. Webb Co. saw more visitors on its site atwww.fwwebb.comthan any single day since its launch several years ago, as contractors registered for a promotion. “We had more than 2,200 visits on that one weekday,” said Jeff Pope, president. Most of the site visitors were registering for one of 150 Webb Priority Access Passes to the Second Annual Fenway Yard Sale Dec. 12.
Online registration started at 9 a.m. and within a few hours all 150 authorized spots were taken. After Fenway Yard Sale registration was closed, visitors were invited to register to win two free tickets for Opening Day at Fenway Park on April 5, when the Red Sox will host the Yankees. AH Thermo Heating & Cooling of Exeter, NH, won the two Opening Day tickets in a random drawing.
According to the Red Sox organization, F.W. Webb contractors purchased more than $10,000 worth of Red Sox memorabilia and souvenirs at The Fenway Yard Sale. Items available included some of the last remaining seats in Fenway Park from the .406 Club, Loge Seats, Roof Seats, game-worn jerseys, Fenway Park bricks, signed memorabilia, baseballs, bats, artwork and other miscellaneous items. The Fenway Yard Sale is not open to the public. A select group of fans is randomly chosen to attend the sale and pre-registered Webb Contractors were given priority access this year on the day before it opened.
“We continue to connect with our customers online,” said Pope, “and encourage them to register their email addresses with their local F.W. Webb branch, so that we can contact them when special information like this becomes available. Any contractor who had an F.W. Webb account was eligible for this promotion and we hope to partner with the Red Sox in similar ways in 2010. We were excited to see that contractors from all six New England states participated and some Yard Sale Priority Pass Holders came all the way from Downeast Maine and near Maine’s Canadian border to purchase Red Sox Yard Sale items.”
