Heating, Air-conditioning and Refrigeration Distributors International
announced North American HVACR average distributor sales for October 2011 up
3.4 percent from the same month last year, down from last month’s 5.6 percent
growth. Perhaps more importantly, October finally reversed a seven-month
decline in the annual distributor growth rate, hopefully signaling a positive
turn in the business cycle.
HARDI’s Monthly Targeted and Regional Economic News for Distribution Strategies
(TRENDS) Report showed growth in six of eight North American regions, though
none achieved double-digit improvement compared to October 2010. U.S.-only
distributor sales growth averaged 3.6 percent for the month.
“Inventories are trending slimmer compared to last year for an increasing
number of distributors, with 50 percent of companies reporting inventory levels
lower than last year, 46 percent reporting inventory levels higher and 4
percent reporting level inventories,” reported HARDI economistAndrew Duguayof the Institute for Trend Research.
“The 7.2 percent growth rate is a tentative turning point in the business cycle
for HARDI members,” Duguay said. “However, knowing that November and December
2010 were strong sales months for most members due to expiring tax credits, I
would not be surprised to see the growth rate lower again in the coming
surveys. Either way, seeing October 2011 outpace October 2010 is a positive
sign for the industry.”
Days Sales Outstanding (a measure of how quickly customers pay their bills)
continued a third consecutive month of increases, up almost 1.5 percent from
last month. Distributor productivity reflected by sales per employee
backtracked for the fourth consecutive month, down 24 percent from its July
peak.
“Like much in today’s economy, signals are mixed and our October report is no
different,” said HARDI Executive Vice President and COOTalbot
Gee. “Seeing a rebound in the annual growth rate is encouraging
but it seems to be at the expense of some fundamentals with higher DSO and
lower sales per employee. We still see 2012 as a year for strong growth, but
only those right-sized and optimized distributors will grow real profits.”
Source: HARDI.
HARDI Distributors Start Tough Q4 With Modest Growth
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