Kohler Co. and experiential marketing company Brewco Marketing Group have teamed up for the “Trust the Flush” tour, a nationwide Kohler toilet tour.
Tour dates go through November and will stop in more than 25 U.S. markets with an expected audience of more than 36,000 specifiers.
Educational experience
“Trust the Flush” will showcase Kohler’s 1.28-gpf toilets and the company’s advanced flushing technology. Brewco has transformed a 45-ft. custom motor coach into a replica of Kohler’s toilet test lab from its Wisconsin headquarters. Tour attendees will experience four laboratory-replicated tests that Kohler toilet engineers perform every day. Visitors will also get the chance to interact with Kohler’s most-advanced toilet, Numi.
“Every year Kohler hosts a large number of trade professionals at its headquarters in Wisconsin,” said Kohler marketing manager Beth Bouck. “We receive very positive feedback from the toilet test lab portion of the experience. The mobile training program allows us to take the test lab out of Wisconsin and bring it right to the trade where they live and work.”
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| Brewco has transformed a 45-ft. custom motor coach into a replica of Kohler’s toilet test lab from its Wisconsin HQ. |
Brewco Marketing Group is excited about hitting the road and taking the information right to the people.
“We are thrilled for the opportunity to work with Kohler and help them directly engage their target audience across the country by informing them on how Kohler toilets outperform the competition,” said Shane Kennedy, president of Brewco Marketing Group. “I look forward to seeing how the unique, custom designed Kohler motor coach helps drive brand awareness in each market it visits.”
For more information on the “Trust the Flush” tour, visit www.kohlertoilettour.com.
