ASA hits the road for annual blitz

The teams visited roughly 60 companies.

ASA visits M&M Supply during the 2014 Blitz — ASA’s Bill Erfort (far left) and Mike Adelizzi (far right) with Oklahoma City-based M & M Supply’s Mike Mullica (second from left) and Randy Trachtenberg. Photo courtesy of ASA

ASA visits Rampart Supply during 2014 Blitz — ASA’s Ruth Mitchell (far left), Amber Auge (second from left) and Amy Black (far right) with Colorado Springs, Colo.-based Rampart Supply’s John McCallum. Photo courtesy of ASA

Nine of the American Supply Association’s 14 staff members recently divided into four teams for its 3rd Annual Member and Prospect Blitz.

The teams visited roughly 60 companies, including members and member prospects throughout Arkansas, Colorado, New Mexico, Oklahoma and Texas. Each team met with the leadership of each wholesaler and manufacturer company for an in-depth conversation about the benefits ASA offers and to help them understand how to better connect with the association’s programs and services.

“It’s not just about ASA being able to sell our value,” ASA Executive Vice President Mike Adelizzi said. “A big part of what we do is listening to the issues our members have and report back to our volunteer leadership so ASA can invest in new programs that best help our members.”

Since the inception of the blitz campaign three years ago, ASA staff personally has visited nearly 225 companies, bringing ASA to the doorstep of current and potential member companies in 25 states.