Articles Tagged with ''showroom marketing''

When a product niche reaches this level of performance consistency, most manufacturers gravitate toward the same basic product platform. Is a faucet from vendor A really that much different than one from vendors B, C or D?

I have been back on the road for a while and have just returned from another week-long tour. I would like to report that the decorative plumbing showroom world remains vibrant and as diverse as ever. The question that I am most asked is: How are showrooms and customers reacting to COVID-19 in their business practices in 2022?

Jeff MacDowell, director of Luxury Products Group (LPG) attended the 2022 IMARK Summer Invitational alongside exclusive brands Australian Designer Faucets and Current. IMARK members from across the country were invited to attend and were able to learn more about what the LPG strategic initiatives have to offer. 

In a quiet home or company office, away from the hustle and bustle of a busy 21st-century decorative showroom, a knowledgeable salesperson will dig into their knowledge of today’s market, the designer’s style filtered through their meeting notes to create the total schedule.

During my 2022 travels, I have noticed one combined practice that both delights and concerns me. Many salespeople and trade professionals have consciously sped up their product selection process by condensing the sales/selection process.

Any business can install factory displays side by side, set a few toilet, cabinet, mirror and faucet looks and declare the space a decorative plumbing showroom.

These exclusive trainings are sponsored by LR Brands — An Oatey Innovation, and will give members access to best practice tips, to be used both personally and professionally, as well as coveted general advice from experts belonging to one of the world’s most renowned etiquette institutions.

Defining product market fit is not an easy task for a stand-alone decorative plumbing showroom. It's especially complicated for showrooms that are a part of a multi-product brand that may supply PVF targeting plumbers, HVAC targeting builders or any of the many building products with re-distribution models.

Once again, Martin, the spokes-gecko for Geico insurance company, is rambling on about their amazing customer call center, immediate, on-the-job appraisals, replacement value and tremendous low rates. We hear the same tired story from Allstate, Progressive, State Farm and all the insurance companies. It’s at the point where they never say the word insurance.  That is because they are not selling insurance, they are selling peace of mind. Should anything happen to you or a member of your family they will make it all better. You have nothing to worry about.

There’s a shift happening in showrooms, and experts say it’s not about competing with the internet, it’s about offering an experience that can’t be matched by online shopping.