In this article, I will delve into some advanced tactics and insights for elevating your social media strategy, ensuring your content not only reaches the right viewers, but also engages your target demographic.
The COVID-19 pandemic accelerated digital transformation in businesses, driven by both government restrictions and evolving consumer preferences. Contractors swiftly adopted Field Service Management (FSM) software to digitize operations, meeting heightened demand for convenience and efficiency.
Meet Ashley Thurman, Operations Manager for Lewis Marketing. She wants the industry to continue to recognize and invest in empowerment, encouragement and networking opportunities.
Meet Teri Rogers, Vice President of Marketing at APR Supply Co. She believes in celebrating contributions of standout women through recognitions and nominations for industry awards. Having visible role models is crucial.
Meet Stephanie Porter, Director of Marketing & Brand at Porter Pipe & Supply. She believes the industry has come a long way in supporting and empowering women, but one area that could benefit from improvement is maternity leave.
Meet Chris Nicosia, CEO & Principal of Delco Sales. She believes the PHCP-PVF industry is fantastic with many incredible women serving it and should continue to platform and acknowledging these fantastic women.
Meet Christine Murphy, Director of Supply Chain Planning at NIBCO. She believes companies can provide women with opportunities for personal and professional growth through educational and networking events, sponsorship and mentorship programs, and support work-life balance.
Meet Shannon Irby, National Account Manager New Construction for Pfister Faucets. She believes it's important to bring light to women who have been successful and are able to have both family and career and not being forced to sacrifice one for the other.
Meet Amy Davison, Builder Sales for Pepco Sales and Marketing. She believes the industry should keep highlighting the influential women in the business and encourage women to pursue opportunities at every level of the corporate ladder.
Meet Taylor Cash, manager at Pro Marketing. She feels the younger generations should be educated on the benefits of being in this industry, and let them know the plumbing industry isn’t only made up of plumbers.