Outsourcing allows businesses to delegate non-core functions to specialized professionals. The benefits of outsourcing creative talent and leveraging their expertise can enhance marketing efforts, improve efficiency, and achieve sustainable growth.

The end of a year is always a good time to reflect and plan for the year ahead, and this is especially true when that year (or two) has been particularly challenging. When reflecting on my last year, one stand-out moment was getting to hear Shark Tank’s Daymond John speak at ASA’s NETWORK conference in Las Vegas this November.

As the world starts to emerge and settles into a “new normal,” I don’t think we will ever forget the year and a half we’ve just lived through. The keys to business survival include taking a long-term view, the willingness to change when necessary and the insight to know when not to, and the agility to be able to act with speed.

The impact of tariffs on pricing models can significantly complicate price management. Without proper handling, trade policy changes can not only put companies at risk for non-compliance, but also compromise their margins, volume and competitive advantage.

Artificial Intelligence is changing the way we buy and sell. AI has already transformed consumer markets, and it’s starting to reshape B2B.