Independent manufacturers rep agencies have become more important than ever as the conduit between manufacturers and local markets. They are the sales professionals, brand builders, products trainers, problem solvers and relationship caretakers that touch virtually every segment of the distribution channel.
Pacific Northwest-based Hollabaugh Brothers & Associates President Chad Hollabaugh says, “You can’t beat feet on the street,” referencing a phrase commonly used in sales.
Watts Vice President, Global Electronics and Water Quality Platforms Nick Ganzon likens the industry’s involvement in product connectivity in commercial settings, particularly premise plumbing systems in health-care facilities, to a baseball game.