GROHE Water Technology AG, the German-based parent of GROHE America, has been purchased by Texas Pacific Group and Credit Suisse First Boston Private Equity through a consortium agreement with BC Partners, the previous owner.
Moen has entered the luxury market with a new brand, ShowHouse™, designed for custom builders and high-end remodelers who rely on wholesale showroom consultants.
TOTO has expanded into the faucet business with the introduction of three lavatory and tub faucet designs to complement its Nexus, Mercer and Baldwin bath collections.
Axor Starck from Hansgrohe has introduced nine products, including three single-lever faucets for vanities or sinks; two single-lever tub fillers; a single-lever bidet water mixer; a single-lever shower tap; and two shower columns.
In an effort to boost profitability and sales for wholesalers, Alsons is encouraging showroom salespeople to suggest hand showers as an add-on sale to the basic showerhead. Hand showers can be used to wash pets or water plants, among other functions.