Amazon is teaching everyone to want an increasingly better e-buying journey. Because Amazon is corralling next-generation B2B buyers’ searches, manufacturers are scrambling to create omnichannel solutions for B2B e-buyers.
In November I had the opportunity for the second time in 2019 to hear author, columnist and small business owner Gene Marks do his thing at the ASA Central annual meeting (the former MwDA group) in Oak Brook Terrace, Illinois.