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So it goes in the modern PHCP world. No price hits rock bottom, no deal can't be renegotiated, no margin is so slim it can't be further sliced.

The gradual phaseout of R-22 creates a selling opportunity for R-410a commercial air-conditioning units.

Closing the sale is the most important step in selling, but first know how to qualify the customer.

A soliloquy of self-pity speaks of the industry's demoralization.

If the little guys can reach 13-SEER minimums, then so can the big guys.

How you can use this hot technology in your operations.

A history of ULF toilets shows how the greenies and congresscreatures make the industry jump through moving hoops.

Showroom owners and managers owe it to themselves and their employees to develop a sales-training program that incorporates basic selling skills.

Presenting the best option first will make the sale more profitable for you and your contractor customers.

Turn your showroom into a high profit "selling room" by offering sales training to your salespeople.