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If you are a member of ASA and have been reading my “Letters from the ASA President” throughout the course of 2011, it should be no secret to you that ASA has a great deal of activity happening within its four key areas of focus.

The real ‘cashing in’ is the renewed appreciation industry partners have for one another.

It’s amazing what older people will share with you if you just show them the respect they deserve.

The Davids of ERP software continue to challenge the Goliaths.

You have STUFF that other people need.

Reduce the use of a more expensive fuel source while still maintaining a warm home.

The ‘new normal’ is really about the pace at which change occurs.

Where the contractor installs the circulator is a critical choice.

Operating the best showroom with the  best-trained people won’t bring customers through your door.

By the time you read this, ASA’s annual convention, NetworkASA 2011, will have been completed and plans will already be in the works for next year’s event, to be held October 17-20, 2012, at Hilton Bonnet Creek Resort in Orlando.