The art of pricing Hank Darlington August 12, 2015 For years I have encouraged you to do a better job achieving higher gross profit margins on your showroom sales.Read More
How to create a winning showroom Hank Darlington July 18, 2015 I recently asked two clients what their mainchallenges were in operating their showrooms.Read More
Master showroom basics In fact, many of you are getting pretty fancy in how you operate your showrooms — and I love it! Hank Darlington June 29, 2015 By consulting and giving training workshops I get to see firsthand what’s going on out there in the industry. Read More
Selling skills equals success Hank Darlington May 19, 2015 One thing that has remained constant is selling skills continue to be the single most important ingredient for success in the showroom business.Read More
The showroom rep job description I had done an informal straw poll to see how showrooms rated the manufacturers who called on them Hank Darlington April 21, 2015 Several years ago I wrote an article on “The Role of the Rep” from the eyes of a showroom owner/manager and sales consultant.Read More
Could a DPH buying group be good for your company? I recently had the pleasure of giving a talk to the Luxury Products Group at the buying group’s annual meeting in Scottsdale, Ariz. Hank Darlington March 26, 2015 I recently had the pleasure of giving a talk to the Luxury Products Group at the buying group's annual meeting in Scottsdale, Ariz.Read More
Many components comprise a successful showroom business Hank Darlington February 28, 2015 Build your brand. Read More
DPHA convention loaded with educational opportunities Hank Darlington January 31, 2015 Many years ago I graduated college, did a stint in the Army, got an MBA and went on a job search.Read More
Private label products are increasing in popularity Hank Darlington January 15, 2015 A good thing or not?Read More
2020: A showroom odyssey Hank Darlington November 19, 2014 Big changes are right around the corner for our industry.Read More