Every distributor that wins the future will be an innovative distributor.

Many businesses are pulled to yesterday … what made us relevant and profitable yesterday.

Dirk Beveridge, UnleashWDThe Innovation Inversion Rule states that the urgency of innovation and the ability to innovate are inversely related.

Why did International Business Machines become IBM? Or Apple Computes, why did it simply become Apple? Or how about CINTAS? Why is CINTAS no longer Cincinnati Towel and Apron Service. And most recently, why is Dunkin Donuts, dropping Donuts, and just becoming Dunkin?

Over the last five months I have had the good fortune of facilitating important and dynamic conversation between 17 industry leaders.

We are in an age where every distributor must be asking themselves, “What is their next?”. We understand and honor the history and the success that all of our businesses have enjoyed.

At the time Stavridis was the commander of U.S. Southern Command (SouthComm) headquartered in Miami with responsibility for planning, operations and security cooperation for Central and South America, and the Caribbean. Areas of focus at the time included narco-terrorism, 21st century gangs, drug trafficking, money laundering and mass migration.

The realization that a company’s culture drives the business will become the mantra of leadership.

As businesses and industries consolidate and integrate, the most relevant distributors will be a hybrid business.

The distribution industry is currently at an inflection point.