The Great Ideas Roundtable session at NETWORK2022 in Chicago was a popular place to be. I usually try to sit in with a table to hear first-hand what hot-button topics come up among distributor, rep and manufacturer members, but this year’s session drew such a large crowd that I didn’t want to take a seat from a participating member.

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.

The new center will bring together the company’s North America Water Heating commercial engineering, platform electronics, product support and product management functions with Lochinvar engineering and product management.

APR Supply Co.’s Randy Tice was appointed the title of Chairman Emeritus on January 25. Tice purchased Lebanon Plumbing in 1981 from his late father Mark and was the visionary for what APR Supply Co. has turned into today.

AD is reporting record results for 2022 in owner/member sales, member purchases from AD suppliers, AD warehouse sales to AD members, net distributions to members, and operational efficiency. 

Oatey Co., a manufacturer in the plumbing industry since 1916, recently announced several promotions and executive appointments. 

Dakota Supply Group (DSG) announced the launch of its year-long marketing campaign, 125 years young, celebrating its 125^th year in business. 

Viega’s ongoing commitment to advancing the trades is showcased through its strategic sponsorships along with a full roster of training provided in person and online to students and contractors through Viega’s Training and Seminar Center and online learning platform.  

The newest member of the Plumbing Manufacturers International Board of Directors, Kevin Campbell is ready to make a meaningful impact as PMI begins its Rethink Water initiative.

NTI Boilers and Laylan Hydronics and HVAC Sales announced that the companies have entered a strategic partnership that will increase the NTI momentum in Ontario.