During ASA’s NETWORK2022 in Chicago this past November, a member-led panel discussion focused on the much-talked about supply chain woes and inflationary conditions.

In the year 2023, we know we must include a finish on every faucet from any vendor. The same as when we order an automobile, chair or lighting. Adding colors to any piece makes it special and in many instances the color is more important than any other look that product offers.

Color is so important and so individual, that a red indoor paint search on Sherwin - Williams' website delivers more than 140 related colors.

Affiliated Distributors (AD) announced that Ben Brumfield will be joining the company as President, AD Member Supply, effective March 6

Heart disease refers to a variety of conditions that affect the heart — from infections to genetic defects and blood-vessel diseases. Most heart disease can be prevented with healthy lifestyle choices, yet it’s still the number one health threat in the world!

The ASA Education Team and ASA University strive to meet the ever-evolving educational needs of our members. Our goal is to ensure ASA members are both staffed and equipped to support business needs through strong leadership, astute business and product acumen, and exceptional customer service.

The promotional offers show up every year and I always wonder whether they work? I suppose some do because the manufacturers repeat them. Buy a bunch of boilers, get a winter coat. Or work boots, or whatever. But does that really motivate the contractors to buy that particular brand?

An exit strategy is a contingency plan for a person to exit a business in the event that it meets a substantial profit or it becomes no longer profitable. Investors, business owners, traders, or venture capitalists may plan exit strategies when become involved with a business. The purpose of an exit strategy is to limit losses or maximize personal profit when the exit occurs.

The Great Ideas Roundtable session at NETWORK2022 in Chicago was a popular place to be. I usually try to sit in with a table to hear first-hand what hot-button topics come up among distributor, rep and manufacturer members, but this year’s session drew such a large crowd that I didn’t want to take a seat from a participating member.

If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.

The new center will bring together the company’s North America Water Heating commercial engineering, platform electronics, product support and product management functions with Lochinvar engineering and product management.