BNP Media, one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.
There has been a dramatic decline in the number of tradespeople in the U.S., particularly plumbers. More than half of America’s trade professionals are at or nearing retirement age. The majority of high schools began discontinuing their “shop” classes a decade ago, and teenagers are not being exposed to the opportunities available for a skilled trade workforce.
Using targeted digital marketing to drive local sales.
November 18, 2020
Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.
Earlier this year, as the COVID-19 pandemic was emerging, the American Supply Association launched CONNECT, a new and exciting virtual peer networking program.
The Home Depot announced it has entered into a definitive agreement to acquire HD Supply Holdings, a leading national distributor of maintenance, repair and operations (MRO) products in the multifamily and hospitality end markets. The acquisition is expected to position The Home Depot as a premier provider in the MRO marketplace.
Emerald, a business-to-business platform producer of trade shows, events, conferences and marketing solutions announced the appointment of Jason C. McGraw, CTS, CAE as vice rresident responsible for the oversight of the Kitchen and Bath Industry Show (owned by the National Kitchen and Bath Association) and CEDIA Expo. Additionally, Emerald announced the newly created position of Director, Key Accounts – KBIS and CEDIA Expo, to be assumed by Amy Hornby.
Bathrooms and kitchens get larger, COVID-19 has a lasting impact on design.
November 16, 2020
As homeowners spend more time at home, kitchens and primary bathrooms are getting larger, the volume of outdoor living projects is increasing significantly and there is a need for easy-to-clean surfaces, flexible living spaces and seamless technology integration for added convenience and peace of mind.
MICHELIN Tire’s Kimberly Brignac and Coy Jones will walk members through the many benefits contained in the new ASA MICHELIN Tire Advantage Program. ASA member companies can save up to 31% off list price, plus have access to Michelin’s Emergency Road Service.