As the PHCP-PVF industry is facing an expected 100,000 retired skilled workers over the next 10 years, attracting the next generation is more important than ever. 

Danielle Laird, national accounts manager for Bradford White, absolutely loves the industry and the company she works for. 

The focus of WII is empowering women by providing them with the opportunity to connect — through practical guidance, direction and education to reach their individual and company’s professional goals. Even more important, WII has become a great example that we can display to women who are considering joining our industry of the exciting careers that are being built by women in our industry.

ASA’s Women in Industry division annual event will take place virtually April 20 to 23. Since its inception in 2016, ELEVATE has grown to bring more than 200 women from the PHCP-PVF industry together each year for an event full of inspiring educational sessions, networking and fun. 

Women in Industry co-founder recently honored with Alice A. Martin Woman on the Year Award.

The Givens stretch flannel work shirt by Dovetail Workwear is made of a custom brushed cotton flannel.