Wholesale consolidators need to understand today's HVACR market to survive in it.

The World Wide Web can bring you new customers and new business at a much lower cost.

Should we dump air-quality standards for better air filtration methods?

Brand loyalty is not as important to homeowners as it may be to us.

The gradual phaseout of R-22 creates a selling opportunity for R-410a commercial air-conditioning units.

If the little guys can reach 13-SEER minimums, then so can the big guys.

Presenting the best option first will make the sale more profitable for you and your contractor customers.

Sit back. Relax. Manufacturers are terrible wholesalers. As soon as they start losing money, they'll get out of the distribution business.

Survey says: Just one word can increase your sales.

Simple technology and energy efficiency make these products a trend for the future.