Jeff Valles

Jeff Valles: Expand your conference schedule

Different sizes and types of events serve different purposes.

October 28, 2021

The DPHA conference actually shuts down its exhibit hall during the speaker and roundtable meetings, allowing every attendee the ability to participate and network. The vendors know the conference schedule offers ample time for their customers to see their new products. They also understand that face-time away from others outside the exhibit hall is important in building stronger vendor-distributor relationships.

Jeff Valles: Don't fear the internet

Beat it with your talented team.

Jeff Valles

October 8, 2021

People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking?

Jeff Valles: The missing marketing story

Amazon still cannot deliver a toilet.

Jeff Valles

September 10, 2021

As the dotcom recession slipped into our rear-view mirror, who was to know that Amazon would mature into the place to buy almost anything.

Jeff Valles: Are you ready for the Holidays?

It’s time to prepare for the busy season.

Jeff Valles

July 26, 2021

Ahh, the holidays. The time when families and friends gather to celebrate Thanksgiving, Christmas, Hanukkah and the New Year. What a special time...unless you are in the building industry. You are swamped with projects, struggling to get any product you can as your job timelines start to slip into 2022.

Jeff Valles: Expand your reach

It’s time to make your website the go-to decorative plumbing authority.

Jeff Valles

July 6, 2021

The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.

Jeff Valles: Foot traffic

Do customers need to visit your showroom to make specification?

Jeff Valles

June 4, 2021

The old adage that people need to see an elegant faucet in order to appreciate it and to specify it has evolved into a myth wrapped up into a ribbon of hope.

Jeff Valles: Share your knowledge and success

Be authentic, proud and loud.

Jeff Valles

May 6, 2021

I was visiting Salem Plumbing Supply in Beverly, Massachusetts, for the first time and had not a clue where to go. As I approached a counter sales person, Ralph Sevinor, the owner and one fine gentleman, saw me and grabbed my arm and said, “I want to show you something.

Jeff Valles: What makes a good salesperson?

Showroom salespeople may not need to be the traditional sales personality.

Jeff Valles

March 29, 2021

The best profile for a showroom salesperson is not the high-energy type “A” personalities that focus on getting the sale.

Jeff Valles: The fast follower model

If a similar showroom opened in your market, would it make a sound?

Jeff Valles

March 8, 2021

My takeaway from the barrage of stories analyzing the Reddit group that banded together to create noise in the stock industry is that this time, the group hit the market at the right time with the right story and, it seems, most of the people walked away with a profit.

Jeff Valles: Not worried about e-commerce?

Invest in your showroom's edge.

Jeff Valles

January 27, 2021

Remember when you traveled to shop at your local shoe store? The salesperson guided you around the showroom and helped you select the shoes that were just the right look and then carefully measured your shoe size.