“American Plumber Stories,” a YouTube docuseries hosted by Craig Morgan, aims to promote plumbing as a career. Directed by Spencer Brown of Pfister, it has become a cultural symbol for the plumbing community, inspiring trade school teachers to incorporate it into their curriculum and receiving positive feedback for its impact.

The American Supply Association (ASA) has upgraded the Recruiter Toolbox, an online resource for members to enhance talent recruitment. This supports the Project Talent initiative to attract skilled workers to the PHCP and PVF industries while inviting member feedback for improvements.

ASA's Monthly Sales Report shows a 5% year-over-year sales decline for wholesalers in September 2024, with year-to-date sales down 0.4%. PHCP firms increased sales by 5% and blended PHCP & PVF firms by over 8%. Overall, respondents reported a nearly 5% median sales increase for September, despite an 8% drop from August.

Bradford White and its renewed support of Explore the Trades with a $17,000 grant.

Last week, the ASA Legislative Fly-in event convened PVF-PHCP industry leaders with elected officials on Capitol Hill. ASA-member wholesalers and suppliers had the opportunity for direct meetings with senators and representatives, advocating for the industry. They discussed critical issues and underscored the sector's role in supporting local economies.

The ASA Executive Committee reviewed the organization's progress, 2025 budget requests, and received updates on developing an industry data product standard.

For the first time, the show has ventured outside the United States, creating great excitement about reaching an international audience—especially the next generation of plumbers.

Following a flat sales month in May, June was even softer for most respondents to ASA’s monthly sales report, a free member benefit prepared by longtime ASA business intelligence partner Industry Insights.

May was a quiet month for ASA members with a slight dip in year-to-date sales, but the trailing 12-month sales showed a small positive growth of 0.4%.

Research indicates that in the last two decades, the average human attention span has decreased from 12 seconds to 8.25 seconds, with Gen Z's being less than 8 seconds.