This article discusses the importance of consistency in social media marketing, explores engaging content types, and provides strategies for maintaining an effective posting schedule.

Imagine walking down a bustling street lined with shops. Each storefront is vying for attention, but only the most compelling ones draw you in. Your LinkedIn profile is your digital storefront. When potential clients or partners stroll through the virtual corridor of LinkedIn, you want your profile to stand out.

Read about the top five social media trends for 2024 and explore how they are set to change the way we do business.

As part of their Trade Tuesday campaign, SupplyHouse.com pledged to donate $2 for every engagement on special social media posts made in November.

The best practices roundtable session at the recent 2023 ASA NORTHEAST Summit held at the Hilton Boston Back Bay produced an hour of productive discussions on top-of-mind industry topics.

One thing I love about this industry is how eager and willing most individuals are to recognize peers, partners and co-workers for their outstanding work and commitment to the industry. It is evident every time one of our award stories is deployed, when we publish anniversary stories or even other news items like grand openings. People like, comment and share their congratulations for the companies recognized; it’s my favorite part of posting those types of articles online and on social media.

 Any business hoping to stand out in a competitive marketplace needs to find the one or two things it can do better than everyone else. Now celebrating 75 years in business, Industrial Valco has spent the last decade perfecting the craft it is known for – delivery speed and inventory availability - while honing in on a unique niche in the commercial and industrial PVF distribution worlds – marketing and branding.

To demonstrate just how popular these outdoor home additions have become, Saniflo USA explored the internet, surveying search and social media metrics. The company found that the outdoor kitchen trend inspires over 49,500 monthly Google searches of the keyword 'outdoor kitchen' in the United States alone. In addition, 558,000 posts use #outdoorkitchen on Instagram. Outdoor bathroom receives 2,900 monthly Google searches in the United States, and 11,000 posts use #outdoorkitchen on Instagram.

In the here and now, end-users want and need more information than ever. Although the information has changed — it is now slick, lean and coming at warp-speed — one thing remains the same: It is still being delivered to people’s doorsteps. It is being delivered to LinkedIn, Instagram, Twitter and Facebook, because most consumers have moved to this neighborhood: Social media.