Our mission, should we choose to accept it? Help them redirect their supervillain vanilla vision to letting professionals create their worthy spaces.

The interior designer or the plumber. Who holds the key to a larger share of the decorative market? 

Highest income tier households are less sensitive to mortgage rates and continue investing in luxury kitchen and bath remodels. Only 14 percent of funding sources for kitchen and bath repair and remodel (R&R) projects were tied to rates for these households, with annual household income greater than $160,000.

Late last year, LIXIL made headlines when it announced the acquisition of Basco, a U.S.-based shower door manufacturing company. The acquisition represents an important step in LIXIL’s growth strategy in the Americas region, the company said. Recently at the Kitchen & Bath Industry Show, Plumbing & Mechanical Chief Editor Nicole Krawcke had a chance to sit down with Trey Northrup, leader of LIXIL Americas, to discuss the company’s outlook following the acquisition, the current labor shortage, and the pitfalls of sanitation access and LIXIL’s LPP program, a global initiative aimed at tackling America’s sanitation challenges through public and private sector partnerships.

We have all heard of Google and likely search it daily for many things…but are you using it to attract and maintain business? If your customers can’t find you online, they may wind up taking their business elsewhere. Today’s customer realizes that time is money and e-commerce trumps phoning in orders. Separately, if potential customers don’t know you exist, or can’t easily contact you, then growing your business becomes considerably harder. One of the top reasons people get frustrated with a brand is when they are unable to locate a phone number or email to get in touch.

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.

The U.S. is currently experiencing the largest nursing staff shortage in history with no end in sight. Affecting health care facilities, nursing homes and assisted living facilities alike, lack of resources, ongoing patient care challenges, health and sanitation concerns along with simply being overworked, are all factors fueling this nursing shortage.

In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.

With distributors now offering same and next-day delivery, online ordering and more value-add services than ever before, it’s sometimes hard to picture the humble beginnings many independent distribution businesses started from. For Craig Norlin, co-owner of Wautoma, Wisconsin-based Mid-State Supply, it’s not difficult to recall at all; he remembers his father — Austin Norlin — delivering product out of the family’s station wagon with a four-wheel farm wagon towing behind in the 1960s.

Sustainability and water conservation were two of the main trends seen at the 2023 Kitchen and Bath Industry Show in Las Vegas earlier this year. One Canadian-based company is tackling water efficiency starting with the top water guzzling appliance in the home — the shower.