The Granite Group, a Concord, New Hampshire-based distributor of plumbing, heating, cooling, water and propane supplies, has added Alicia Criniti as senior vice president of marketing.

Criniti brings over 25 years of experience in marketing to the newly created role, including the most recent 10 years from within the wholesale distribution industry.

“Our people have and will continue to be the key to our success as we work tirelessly to meet the evolving needs of the local communities we serve,” said Bill Condron, president and CEO of The Granite Group. “As The Granite Group continues its steady and thoughtful expansion across New England, Alicia brings the right experience, drive and mindset to help us grow. We are excited to add her to our team.”

Keeping customer needs and wants central to her work, Criniti will build upon The Granite Group’s powerful “people first” mission and work with colleagues to help strategically position the brand for growth and build programs that deliver value to customers across the company’s business footprint.