GRAFF, the premier manufacturer of precision-engineered contemporary products for the bath and kitchen, announced a new partnership with Level 5 Sales and Marketing, a firm dedicated to providing education, support and service to decorative plumbing showrooms and dealers in the kitchen and bath industry. The newly established relationship will help continue GRAFF’s market momentum in Southern California and Hawaii regions.

Level 5’s goal is to leverage training and education to align discerning consumers with GRAFF products by utilizing proven strategic promotions and best practices. The firm will assist with executing new sales initiatives, conducting product training sessions to help identify marketplace needs, creating new sales objectives and determining even more robust customer service strategies.

“With Level 5’s longstanding expertise in the kitchen and bath industry, we are confident this new partnership will allow our showroom partners to more effectively influence market growth for our award-winning products and brand attributes, and as such, even further increase our customer loyalty,” says Ziggy Kulig, president and CEO of GRAFF.

“GRAFF is a highly aspirational kitchen and bath fixture manufacturer… they exude sophistication and professionalism,” explains Dennis Dees, president of Level 5 Sales and Marketing. “We are looking forward to the privilege of highlighting GRAFF products in these vital regions of the country.”