ASA’s Plumbing Division Hard at Work Building Bridges

ASA’s Plumbing Division has set its focus on 1.) Becoming a leading voice for the PHCP segment of the industry, particularly by advocating for safe drinking water and for modernizing the North American water, gas and sewage infrastructure; 2.) Driving for federal, state and local legislative and regulatory issues impacting the industry; and 3.) Playing a socially responsible role in the workplace and community.

The division, which represents wholesale distributors, manufacturers and manufacturers representatives focusing on plumbing products, is working to present consistent and meaningful communications of association positions, priorities and advantages to key audiences including members, potential members, government and customer groups.

The Plumbing Business Outlook (PB Outlook) e-newsletter has emerged to become a significant publication to build the ASA brand and the brand of our members to customer groups. Each issue, published monthly to roughly 40,000 customers, is packed full of leading editorial on topics ranging from economic forecasts, what’s happening with commodities and what innovation are emerging in our industry. This critical publication and editorial information is building bridges to our members’ customers. While PB Outlook has become an important tool for ASA, the division is looking to expand its reach as well as expanding the content to include codes and standards issues these customer groups will find useful.

Of course the ultimate goal of PB Outlook is to build a bridge between plumbing customers and our membership. Beginning with the June issue, PB Outlook will seek to drive customers directly to your company’s web page as we promote their doing business with an ASA member in each monthly issue ─ A powerful marketing tool. The division is also looking forward to participating in Design Construction Week and exhibiting for the third year in a row in the NKBA and NAHB International Show to be held in Orlando, which will further strengthen our partnership with the associations that represent home builders and kitchen and bath designers. Expanding the focus of the division beyond marketing our brand and our members’ brand, the division is continuing ASA’s sponsorship of the PHCC National Skills competition which heightens the awareness of plumbing craftsmanship to young career seekers.