During ASA’s NETWORK2022 in Chicago this past November, a member-led panel discussion focused on the much-talked about supply chain woes and inflationary conditions.
Every quarter the first thing I do to put together that report is to pull down the most recent ASA Monthly Economic Report and Monthly Sales Report from (both are readily available in the Business Intelligence section of the MyASA members' only portal at www.asa.net).
Nothing gives me better insight to the state of our industry and where the industry is headed.
The ASA Education Team and ASA University strive to meet the ever-evolving educational needs of our members. Our goal is to ensure ASA members are both staffed and equipped to support business needs through strong leadership, astute business and product acumen, and exceptional customer service.
The annual ASA-Supply House Times distributor roundtable, which takes place at NETWORK each year, has always been published in two parts as distributor members tackle topics from supply chain status and inventory management to government affairs and hiring.
The Great Ideas Roundtable session at NETWORK2022 in Chicago was a popular place to be. I usually try to sit in with a table to hear first-hand what hot-button topics come up among distributor, rep and manufacturer members, but this year’s session drew such a large crowd that I didn’t want to take a seat from a participating member.
If you’ve been following my columns thus far, you already know that marketing your business can be a challenging yet rewarding venture. While there is no one-size-fits-all formula for success, let’s take a look at some common mistakes you should be aware of in order to maximize the effectiveness of your marketing efforts.