Articles Tagged with ''showroom marketing''

As KBIS 2025 nears, focus on high-impact categories, key brands, standout visuals, and notable booths to resonate with your audience, emphasizing timeless design and durability over fleeting trends.

Is your website meeting the needs of your market and team? It should be an extension of your brand, reminding customers why they trust you and offering frictionless support.

Let’s explore how to reach outside your business’s walls and spread your brand’s story all over your market’s designer showroom world.

To help you and your team get educated, here are the top three questions and scenarios we get asked about from just about everybody we connect with.

When was the last time a client came up and informed you that they would never work with your showroom again because their bathroom design did not turn out as they had envisioned?

In the year 2023, we know we must include a finish on every faucet from any vendor. The same as when we order an automobile, chair or lighting. Adding colors to any piece makes it special and in many instances the color is more important than any other look that product offers.

Color is so important and so individual, that a red indoor paint search on Sherwin - Williams' website delivers more than 140 related colors.

The most recent National Kitchen and Bath Association (NKBA) Market Outlook Report projects 2023 bath and kitchen revenue will reach $162.4 billion, a 14% decrease when compared to the previous year. With potential recessionary pressure, high mortgage rates and a cooling residential housing market, Supply House Times chatted with a few showroom professionals from around the country to gauge what’s expected in the 2023 showroom sector.

With all of the goings on over the last two years, many of us have lost sight of our customer base undergoing a significant change. Baby Boomers have moved into the background as Millennials are entering their prime earning time and make up a significant portion of decorative plumbing showrooms' professional and homeowner customers.

When I open the ballroom door and enter the 2022 DPHA conference, the booths catch my eye but I am looking for familiar industry wide faces and those new personalities that i do not know.  The DPHA conference is all about the decorative plumbing and hardware, period. It presents me with the opportunity to see new products from decorative plumbing and hardware focused vendors, industry relevant education sessions and opportunities to interact with the people that manage and own DPHA businesses.

As an owner or manager, your laser focus is on each vendor’s profit and, mistakenly, assume that your salespeople share your bottom-line focus. I suggest you are focusing on the deliverables, and they are involved in the process, the sales process. In most cases, you will not be able to move your salespeople to your side of this question by simply showing them the money. The way to move them is to show them how these HVVs will fuel their desire to be a great showroom salesperson.